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John F. Reed, Esq. is the founder of Rain BDM, a consultancy helping law firms of all sizes build outstanding client relationships. He trains and coaches attorneys in business development and social media, and provides firms with strategic planning, project management, and outsourced marketing department services. Having worked with lawyers and law firms for more than 20 years, John knows firsthand the challenges confronting the profession and the changing legal landscape. He began his marketing career in a Detroit advertising agency where he worked with national and international automotive accounts. He then took a different path, attending...