John Reed

John Reed

Business development and marketing consultant to law firms across the U.S.
  • Michigan
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John F. Reed, Esq. is the founder of Rain BDM, a consultancy helping law firms of all sizes build outstanding client relationships. He trains and coaches attorneys in business development and social media, and provides firms with strategic planning, project management, and outsourced marketing department services. Having worked with lawyers and law firms for more than 20 years, John knows firsthand the challenges confronting the profession and the changing legal landscape. He began his marketing career in a Detroit advertising agency where he worked with national and international automotive accounts. He then took a different path, attending law school before joining the litigation practice of a large Midwest law firm, gaining insight into the business of law and the unique issues lawyers and legal marketers encounter each day. Seeking to capitalize on his business and legal experience, John left the practice to embark upon a distinguished career in the legal information industry, partnering with law firms to provide solutions to their business development, competitive intelligence, professional development, and practice workflow needs. A preeminent law firm public relations company then recruited John to oversee its marketing and creative groups and lead its business development efforts. In 2010, he set out on his own and launched Rain BDM.  John holds a B.S. in Marketing with honors from Babson College, and a J.D., cum laude, from Michigan State University College of Law (formerly Detroit College of Law). He is a member of the State Bar of Michigan and the Legal Marketing Association, and the American Bar Association, a certified Myers-Briggs Type Indicator® practitioner, and a graduate of the Inside-Out Coaching program.

Additional Practice Area
  • Legal Marketing & Business Development Consulting
  • Does Not Currently Practice Law
Jurisdictions Admitted to Practice
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Professional Experience
Founder & Chief Consultant
Rain BDM
- Current
Michigan State University
J.D. (1994) | Law
Honors: Cum Laude
Activities: Moot Court Executive Board; Director, Moot Court Competition Class; Research, Writing & Advocacy Teaching Assistant
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Babson College
B.S. (1990) | Marketing
Honors: With Honors
Activities: Beta Gamma Sigma Honor Society; Advertising Manager, Babson Free Press
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Professional Associations
Legal Marketing Association
Secretary, Michigan Group (2017); Chair, Membership and Communications Committees (2015 to present)
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State Bar of Michigan  # 49710
- Current
Activities: Law Practice Management Section; Lawyer Referral Steering Committee
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Certified Myers-Briggs Type Indicator Practitioner
CPP International
Websites & Blogs
Rain BDM Website
Contact & Map
6100 W Surrey Rd
Bloomfield Hills, MI 48301
Toll-Free: (855) 790-7246
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