Jennifer Schaller

Jennifer Schaller

The National Law Review
  • Communications & Internet Law, Insurance Claims
  • Illinois
Badges
Claimed Lawyer ProfileSocial Media
Summary

Successful at marketing a start-up within a Fortune 500 Company and implementing the re-launch of a 120 year-old publication on a start-up budget. I’ve enjoyed career accomplishments as an in-house attorney, a litigator, and a business development vice president. Look to create situations where existing organizations can expand their influence, increase profits and where both the client and the service provider win big. I’m currently the Managing Director of one of the nation’s top on-line legal news websites and legal analysis databases. Developed and launched a 100 year old publication’s first website, direct the daily activities of social media, website, advertising and editorial staff and create cross promotional opportunities with professional associations and other publishers.

Practice Areas
  • Communications & Internet Law
  • Insurance Claims
Jurisdictions Admitted to Practice
Illinois
Languages
  • French: Spoken, Written
Professional Experience
The National Law Review
Current
Education
Chicago-Kent College of Law, Illinois Institute of Technology
J.D. (2001)
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Honors: Dean's Merit Scholarship, CALI Award for Advanced Legal Research / Legal Drafting
DePaul University
M.A. (1997)
Professional Associations
Illinois State Bar
Member
Current
American Bar Association
Law Practice Division: ABA Women Rainmakers Committee
Current
Legal Marketing Association
Vice Chairman of Chicago City Group
Current
Publications
Articles & Publications
Low-Energy Losers and Tremendous Successes
ABA Law Practice Today
Law Firm Succession Planning: The Future is Now so Make a Plan
The National Law Review
Strategic Planning in Law Firms: Essential Steps for Success
The National Law Review
Innovation, Change and Accountability: A Way Forward for Law Firm Leadership
The National Law Review
Dispelling Thought Leadership Myths: Content Marketing Basics for Lawyers – Part 1
The National Law Review
Thought Leadership Marketing Basics for Lawyers – Part 2
The National Law Review
Time for a Change in Law Firm Leadership: A Preview of Re-Envisioning the Law Firm
The National Law Review
How Thought Leadership Complements Account-Based Selling Strategies in Law Firms
The National Law Review
Evaluating Legal Marketing Technologies: What Matters to Law Firms
The National Law Review
Building a Book of Business and Advancing to Law Firm Leadership: Women who Have Navigated the Course Discuss Core Elements of Success
The National Law Review
Scalia’s Supreme Court Vacancy - Impact on the 5th Circuit and Circuit Court Splits Part 2 of 2
The National Law Review
How a Supreme Court Vacancy Actually Works and Its Implications Part 1 of 2
The National Law Review
Building a Business Development Mindset in Law Firm Associates, Junior and Income Partners
The National Law Review
Thoughts on Building Cross-Generational Leadership in Client Relationships
The National Law Review
Responding to a Hyper-Competitive Legal Market: 2015 and Beyond
The National Law Review
Equity Firm Agrees to Pay $3 Million to NM State Investment Counsel for Moneys Tied to Pay For Play Scheme
The National Law Review
Speaking Engagements
Writing for Good Readership Lessons in Storytelling Thought Leadership and Common Sense, Legal Marketing Association Midwest, Chicago, IL
Legal Marketing Association
Presented jointly with Jaffe PR. With blogging platforms and social media, brands now have the capacity to connect with and influence prospects, clients and referral sources globally on a 24-hour basis. These new mediums have created a problem: capturing and maintaining the attention of a time-strapped audience. What steps can legal marketers take to ensure that not only will their content get noticed but that it will advance the goals of the firm by fostering brand affinity among its readers?
How to Make Your Firm's Website a Big Success, NAMWOLF 2016 Annual Meeting Marketing Best Practices Committee Panel Member, Houston, TX
National Assoc. of Women & Minority Owned Law Firms
When it comes to referrals and recommendations, more often than not, your firm's website is the first impression on a potential client. Join the NAMWOLF Marketing Best Practices Committee, along with a panel of website and graphic design experts, to make sure that you're never passed over because of a mediocre website. We will identify the major do's and don'ts, and we will give you tips and tricks to make sure your website makes a BIG first impression.
Using Readership Analytics to Strengthen Your Firm’s Thought Leadership, Legal Marketing Association, Philadelphia, St. Louis, Detroit
Legal Marketing Association
Thought leadership is a time honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere --but how do you create readership goals, measure its effectiveness and manage attorney’s expectations? When confronted with billable hour pressures - how do you convince your lawyers that producing quality content is a critical and measurable endeavor? Show them evidence that you can define success using data and that you have the tools you need to help their content be successful. Managing Director of the National Law Review, Jennifer Schaller, will discuss strategies for optimizing your firm’s content based on the latest information available for 2017. Jennifer will provide brief case studies of content that reached different types of audiences, analyzing the promotion, reach and SEO structure of various articles. Along the way, various tips on formatting, writing titles, and promoting via social media will be provided to maximize the reach of your firm’s thought leadership efforts. Nicole Minnis, lead publications manager at the National Law Review will show you how to use data from Google Analytics (and other readership information) to convince your attorneys that thought leadership is a critical and worthy endeavor. She will cover what core metrics you can extract from readership analytics that will be compelling to attorneys, where you can find them, and why they are important.
Websites & Blogs
Website
The National Law Review
Blog
The National Law Forum the blog of the National Law Review
Blog
Tumblr
Social Media
Contact & Map
The National Law Review
4700 Gilbert Ave.
Western Springs, IL 60558
USA
Telephone: (708) 357-3317