Search for "Janet Moreira"

My interest in intellectual property started when I was studying Business Administration/Marketing at the University of New Hampshire. I was fascinated by the intersection of a brand with a product or service — the way businesses communicate a wealth of information about their product, service, or company with one word, a slogan, or a simple image. The importance of brands in our society is undeniable and whether the reputation of the brand is good or bad, brands are the connectors (or disconnectors) between people and product. Knowing that intellectual property would be my focus, I attended law school at one of...