Giselle Ayala Mateus
Business, Trademarks and Copyright Lawyer
Giselle Ayala is a business, intellectual property and medial law attorney. Giselle is deeply engaged in the practice of trademark and copyright law, especially where they overlap with advertising, media, and licensing law.
She has assisted clients in obtaining trademarks and copyrights, examining contracts, privacy policies, conflicts of interest, and other compliance matters, and steering them through the creation and structuring of business entities. This varied experience has provided her with a detailed grasp of the legal domain and has honed his skills in negotiation, research, writing, and legal analysis.
Giselle has served as counsel and representative on issues related to the review and drafting of commercial contracts, creative developments, transfer of intangible rights, and business formation in the United States.
On March 27th, 2021, during the celebration of Latin Women, titled “Powerful Women”, Giselle was recognized by the New York State Assembly with a Certificate of Merit for Outstanding Entrepreneur.
- Intellectual Property
- Business Law
- Business Contracts, Business Dissolution, Business Finance, Business Formation, Business Litigation, Franchising, Mergers & Acquisitions, Partnership & Shareholder Disputes
- Trademarks
- Trademark Litigation, Trademark Registration
- Entertainment & Sports Law
- Advertising Law
- Google Meet
- Skype
- Zoom
- Free Consultation
- Credit Cards Accepted
- New York
- New York State Office of Court Administration
- ID Number: 5724505
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- English: Spoken, Written
- Spanish: Spoken, Written
- Principal Attorney
- G.A.M Law Office P.C.
- - Current
- Attorney
- Law Office of Richard La Salle
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- Brooklyn Law School
- LL.M. (2018) | Business Law
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- State Bar of New York # 5724505
- Member
- Current
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- New York Intellectual Property Law Association
- Co-Chair Publications Committee
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- Andy Warhol’s Pop Art Makes it to the U.S. Supreme Court. Is the Prince Series Artwork Fair Use?
- New York Intellectual Property Law Association
- How Endorsement Agreements Work, Contract Tear Down Show
- Law Insider
- Celebrity influencer agreements are a special breed of product endorsement contracts. Watch as attorney Giselle Ayala tears down Shaq’s agreement with Papa John’s, in which the famous basketball player-turned-pizza-guru agrees that the company can use his image to create unique advertising content. There’s a lot to learn about how contracts can protect influencers and make big companies happy with their endorsement deals, so let’s tear it down!
Trademark Basis with Attorney Giselle Ayala, Esq.
In this informative video, Attorney Giselle Ayala, Esq. takes a deep dive into the fundamental aspects of trademarks, focusing on the essential "Trademark Basis." Whether you’re a business owner, entrepreneur, or legal professional, understanding trademark basics is crucial to protecting your brand and intellectual property.
Weak and Strong Trademarks with Giselle Ayala, Esq
In today’s video, we’re diving into a crucial topic for businesses and entrepreneurs: weak and strong trademarks. And who better to guide us through it than Giselle Ayala, Esq., a seasoned trademark attorney with years of experience helping clients navigate the complex world of intellectual property.
- Q. Can I change wording on a brand's logo for apparel I sell?
- A: Using the idea of a brand’s logo while only changing the wording presents significant legal risks, primarily concerning trademark and copyright laws. Even if you alter the text, the overall design may still be considered too similar to the original brand’s logo, leading to potential legal consequences. Video answer here: https://www.youtube.com/@UJUEducation
A trademark protects brand names, logos, slogans, and other identifiers that distinguish a company’s goods or services. If your modified logo resembles a well-known brand’s logo in terms of style, font, color, or layout, it could still create consumer confusion. This confusion could lead people to believe that your apparel is affiliated ... Read More
- Q. If I am writing a book, would I be able to use 'Disneyland' as a location visited in the "past"?
- A: When mentioning "Disneyland" in your book, you are likely within your rights under U.S. trademark law, particularly under nominative fair use. Trademarks like "Disneyland" protect brand identity, but your use of the name to describe a factual event—such as characters visiting the location in the past—does not violate those protections. You're not implying any affiliation with Disney or using their mark to promote your own work.
However, Disney is known to be very protective of its intellectual property, and they may claim that your use is unlicensed. To avoid any issues, you should avoid references that suggest sponsorship or endorsement by Disney, ensure that ... Read More
- Q. Questions about Trademark
- A: The sentence "Great things come from relentless effort" seems as a common phrase and not unique enough to be subject to trademark protection as a whole. Trademarks typically protect specific words, phrases, logos, or symbols that distinctly identify a product or service and are used in commerce. Considering your sentence is a continuous phrase and apparently not being used to specifically identify a brand, it would not likely infringe on any existing trademarks. The combination of words in this manner is more generic, and common phrases usually don't qualify for trademark protection because they lack distinctiveness or originality.
However, individual words like "effort" ... Read More
