As the Director of Legal Publications for Internet LAVA, LLC, a full service web design and internet marketing firm for legal professionals, I have the unique position where I am able to write legal content in full compliance with state bar rules for our clients, create press releases on topics that affect our clients, and develop article ideas that are relevant to the legal community.
The Internet LAVA team works together to provide the following services to our clients:
Internet Marketing for Attorneys -
Legal marketing on the internet gives attorneys and law firms a unique way to market their firm by focusing on particular practice areas, clients and cases; providing links to niche interior pages of their website; providing outbound links to other websites dealing in matters the attorney wants their practice to focus on; providing prospective clients easy access to specific geographical information for the attorney's firm; and developing original content that helps the law firm's website rank higher on internet search engines.
Attorney Website Design -
Internet LAVA's design techniques provide our clients with original, professional and innovative web page layouts. Our designs give attorneys and law firms a way to create a noticeable and original logo, a particular brand image and identity associated with the firm, and professional public recognition for the law firm.
Original Web Legal Content -
Our legal content is unique to each client and the jurisdiction they practice in. We focus on the legal rules, statutes and laws of each state, and incorporate this information into content that is based on the unique needs and desires of each of our clients. Internet LAVA's content is rich in keywords to encourage search engine optimization in each of our client's particular jurisdictions.
Search Engine Optimization for Attorneys -
At Internet LAVA, we develop numerous pages for each of our attorneys' websites, create keyword-rich and individualized content for these pages, constantly update and add pages to each of our clients' websites, and continuously add various internal links and develop authoritative backlinks for our clients to ensure our attorney and law firm pages rank #1 when searched for on the internet.
Social Media Marketing for Lawyers -
We create social media profiles for each of our attorneys' websites on accounts such as Facebook, Twitter, LinkedIn and Lawlink to enhance their online presence and develop different avenues to reach local consumers on specific legal topics.
Legal Blogs, Online Press Releases and Online Articles -
We help our legal clients reach their maximum online presence and provide a different avenue to create informative content in areas they desire to practice by creating legal blogs, press releases and online legal articles.
Compliance with State Bar Rules -
The American Bar Association and almost every jurisdiction in the United States have rules attorneys regulating website design and advertising. Most states now consider legal websites as an advertising tool, and require lawyers to follow the rules of ethical and professional conduct in that state. Although every jurisdiction has different laws, we make the effort to inform each of our clients of the bar rules in their jurisdiction and make sure their websites are in compliance with the state bar rules for attorney marketing online.
Specific Practice Area Marketing -
We provide online marketing for our clients in all areas of the law, including general criminal defense marketing, personal injury marketing, internet advertising for family law, and niche marketing for areas like DUI/DWI marketing, marijuana possession marketing, and medical malpractice marketing. We create pages tailored to the areas each of our clients desires to focus on.
We provide attorney and law firm marketing and advertising websites in all legal areas and can be reached at 1-800-292-LAVA. The following list includes a few practice areas we develop custom websites and internet marketing campaigns for: