Overview

About Micah U Buchdahl

Micah Buchdahl is an attorney focused on assisting law firms with business development initiatives, while maintaining an active law practice. He is Chair-Elect of the American Bar Association's Law Practice Management Section, and creator of the ABA's inaugural Law Firm Marketing Strategies Conference. Micah is a faculty member of the Pennsylvania Bar Institute, where he has taught law marketing ethics courses annually for nearly a decade.

Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing company. Micah draws vision and ideas from a well of career experience. He worked in the Philadelphia Municipal Court as a mediator and arbitrator. He was formerly associate corporate counsel with the Philadelphia Flyers and Spectacor, as well as director of NBA Photos, a marketing division of the National Basketball Association. With HTMLawyers, he has worked with law firms of all shapes and sizes on initiatives ranging from business development planning to audits of existing marketing efforts, client surveys, law firm retreats and CLE programming.

He originated the title of Internet Marketing Attorney in 1997, and is known internationally for his biannual review of law firm web sites.

Prior to law school, he worked in marketing and public relations functions within the National Hockey League and Major Indoor Soccer League. He also served as a journalist for The Baltimore Sun. Micah attended Temple University both as an undergraduate (B.A., journalism, magna cum laude, 1985) and later for Law School (J.D., Dean's List, class president, 1991). He is admitted to the Pennsylvania Bar.

Micah and his wife, Ivy, are the proud parents of daughter Lily Helena and son Benjamin Eli. They reside in Moorestown, New Jersey. Micah serves on the Board of Trustees of Congregation M'kor Shalom in Cherry Hill.

Practice Areas
Professional Experience
ExperienceYears
President, HTMLawyers, Inc.2002-Current
Founder of HTMLawyers, a law marketing consulting company. Company is focused on providing attorneys and law firms with business development guidance through a retainer program, project work (i.e. marketing audits, client surveys, strategic planning and development) and programs (i.e. retreats, in-house CLEs, attorney marketing training and development). Provides ethics oversight and compliance in regard to lawyer advertising rules and restrictions.
Attorney, Legal & Marketing Consulting1996-2001
Served as the Internet Marketing Attorney for a legal publishing entity, providing marketing guidance to law firms throughout the world. Provided legal guidance for clients in areas that included television contracts and production, licensing and trademark-enforcement issues in sports collectibles, sponsorship, media & public relations for corporate clients and professional sports organizations. General Law Practice, including contract review, alternative dispute resolution, family law, criminal law, landlord/tenant law and corporate legal issues/cases.
Associate Counsel, Philadelphia Flyers / Spectacor1995-1995
Served as in-house counsel for the CoreStates Center, Spectrum and Philadelphia Flyers. Primarily negotiated agreements for Marketing, Premium Seating and Advertising/Sales. Handled legal issues for every department, including Operations and Events, Merchandising, Ticketing and Group Sales. Generated revenue through sales and marketing projects.
Arbitrator / Mediator / Hearing Master, Philadelphia Municipal Court1991-1995
Served as a Pennsylvania state-certified arbitrator and mediator. Served as a hearing master in the Court's Domestic Abuse Unit.
Director, NBA Photos, National Basketball Association1992-1992
Directed NBA's Photography Division, including marketing and sale of still imagery, legal approval of usage, negotiating client and photography contracts, and budgeting. Managerial duties included coordination of photo needs of NBA, NBA Properties, NBA Entertainment and league member teams; oversaw a staff of seven. Handled issues with league licensees, including card companies (i.e. Upper Deck), sportswear (i.e. Nike), corporate sponsors (i.e. Gatorade) and media (i.e. NBC).
Publications Associate, Philadelphia Flyers1998-1991
Created and wrote feature articles for Flyer Magazine. Researching and editing of material for all team publications. Assisted in game-night operations for media relations department.
Reporter, The Baltimore Sun1987-1988
Covered professional sports, including the Washington Capitals throughout the NHL season.
General Manager, New York Express Soccer Team1986-1987
Directed front office operations for the Major Indoor Soccer League franchise; managed player and television contracts, ticket sales, payroll, travel, merchandise, arena operations and staff.
Assistant Director of Public Relations, Washington Capitals Hockey Club1985-1986
Education
SchoolFocusDegreeYear
Beasley School of Law - Temple UniversityJ.D.1991
Honors: Dean's List
Temple UniversityJournalismB.A.1985
Honors: Magna Cum Laude
Websites
Social Network Profiles
Jurisdictions
LocationYear Admitted
Pennsylvania1991
Certifications
Certification
Mediation and Arbitration (Philadelphia Municipal Court)
Professional Activities
ActivityOrganizationStart YearEnd Year
Chair-Elect, Law Practice Management SectionAmerican Bar Association
FacultyPennsylvania Bar Institute1998
Details: Teach advertising and marketing legal ethics course annually.
Professional Affiliations
PositionYears
Chair-Elect, Law Practice Management, American Bar AssociationCurrent
Member, Board of Trustees, Congregation M'kor Shalom2002-Current

Publications

Blogs

Blogs
Twitter / mbuchdahl
  • November 16, 2009mbuchdahl: #lfmsc09 Thanks to all the attendees & faculty that made the biannual law marketing conference a success--see you again in Nov '11--site TBD
  • November 16, 2009mbuchdahl: #lfmsc09 ABA LPM Chair Micah Buchdahl chats about law marketing ethics for THELAW.TV http://bit.ly/49XtKk
  • November 12, 2009mbuchdahl: Getting ready to watch Tom Mighell teach everyone how to set up a Twitter account-in 10 minutes
  • November 12, 2009mbuchdahl: Watching 10x10 program at day one of the ABA law marketing conference at the four seasons hotel in Philly
  • October 28, 2009mbuchdahl: Working on the ABA Law Marketing Conference...just about two weeks away... www.lawpractice.org/marketingconference -- amazing lineup.
  • September 21, 2009mbuchdahl: Preparing to speak at an EBG Briefing in New York on Social & Business Networking on 9/24...Fascinating topic and exciting panel.
Websites

Twitter & Social Networks

Show in Google Earth

11

Community Connections

21

Total Connections

34

Community Followers

73

Total Followers

12

Community Following

31

Total Following
Twitter / mbuchdahl
  • November 16, 2009mbuchdahl: #lfmsc09 Thanks to all the attendees & faculty that made the biannual law marketing conference a success--see you again in Nov '11--site TBD
  • November 16, 2009mbuchdahl: #lfmsc09 ABA LPM Chair Micah Buchdahl chats about law marketing ethics for THELAW.TV http://bit.ly/49XtKk
  • November 12, 2009mbuchdahl: Getting ready to watch Tom Mighell teach everyone how to set up a Twitter account-in 10 minutes
  • November 12, 2009mbuchdahl: Watching 10x10 program at day one of the ABA law marketing conference at the four seasons hotel in Philly
  • October 28, 2009mbuchdahl: Working on the ABA Law Marketing Conference...just about two weeks away... www.lawpractice.org/marketingconference -- amazing lineup.
  • September 21, 2009mbuchdahl: Preparing to speak at an EBG Briefing in New York on Social & Business Networking on 9/24...Fascinating topic and exciting panel.
  • September 8, 2009mbuchdahl: Getting very favorable reaction from my NLJ Op-Ed piece on archaic lawyer advertising restrictions. Are you with me? http://bit.ly/DJEoX
  • August 17, 2009mbuchdahl: From Esquire Magazine, 09/09, Rule # 1,033: If your lawyer's e-mail address ends in hotmail.com, gmail.com or yahoo.com, find a new lawyer.
  • August 13, 2009mbuchdahl: Intrigued by Vick Signing...he's served his debt to society and deserves a 2nd chance-especially if McNabb goes down...also lovin' Cliff Lee
  • August 10, 2009mbuchdahl: http://bit.ly/7SQix - PBI CLE Down The Shore - Mktg Ethics in an MJP World in Atlantic City- -or just meet me for blackjack at Trump Plaza
  • July 13, 2009mbuchdahl: Splenda's unique use of Facebook in this week's Advertising Age. Of course, the marketer behind it is my wife Ivy...http://bit.ly/GrYOS
  • July 9, 2009mbuchdahl: Facing Facebook and Tweeting with Twitter-GCs Come Up Against Social Networking Sites, Like It or Not -GC Mid-Atlantic http://bit.ly/3utrWd
  • July 9, 2009mbuchdahl: http://bit.ly/3utrWd
  • June 17, 2009mbuchdahl: Thanks to "diss" from Above The Law, more than 10k viewed the "Midsize is the new Big" viral video on sites last week! http://bit.ly/3YFLCo
  • June 8, 2009mbuchdahl: Just finished authoring an article on the impact of Facebook and Twitter for in-house counsel and corporate legal departments for Incisive.
  • May 11, 2009mbuchdahl: Check this video out -- Midsize is the new Big. http://bit.ly/DCkNQ
  • May 4, 2009mbuchdahl: http://bit.ly/vFbUF
  • April 28, 2009mbuchdahl: And in-between the ethics presentations in Philly and Pittsburgh, going to see Springsteen at the Spectrum.
  • April 28, 2009mbuchdahl: Presenting "Ethics of Law Marketing in a Multijurisdictional Practice" in Philadelphia (Wed) and Pittsburgh (Thurs) for the PA Bar Institute
  • April 23, 2009mbuchdahl: Speaking this evening for the South Asian Bar Association on Rainmaking Success and Failures at Lowenstein Sandler in Roseland, NJ.
  • March 16, 2009mbuchdahl: Teaching a course on using social networking sites at a law firm in downtown Chicago.

Videos

Videos


Contact & Map

7 Murray Road
Moorestown, NJ, US 08057
 
Telephone: +1 (856) 234-4334
Telephone: +1 (856) 234-4334